Willem van Hooff (1992) explores the potential of forgotten techniques, materials, and products. Through his work, he brings overlooked stories to light and gives them a renewed purpose and future. His practice is characterized by a raw and intuitive approach to materials, seeking to breathe life into the objects he creates. For Van Hooff, a successful object requires a balance of mind, body, and soul: it must function well, possess a strong visual presence, and carry a distinct character. It is this sense of soul, he believes, that is often lost in the apparent perfection of mass production.
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